The extent to which an organisation can expand depends on a myriad of considerations that are dependent on its ability to stay flexible in developing and applying its technologies to diverse fields. This requires looking beyond one’s own domain to identify licensing opportunities or to devise solutions to current problems. Varied applications for a company’s existing technology often lie in fields akin to their own core competencies, but it is imperative to continually monitor the technological environment across industrially divides.

The recent boom in development has led to the fusing of different areas of technology creating a never-before seen need to be interdependent and explore new product markets. Neglecting to become multi-tech can have serious implications on a company’s growth trajectory. To avert developmental inertia and build the level of competence within one’s IP portfolio, its essential to isolate technologies which haven’t been successfully applied in their current context leading to a demand for new applications. This works conversely to identify products that may need new technologies to stay abreast with emerging trends.