Project CHIP’s official name now is Matter, aims to simplify the smart home. The ZigBee Alliance and Project CHIP both announced new names and branding as they move closer to the promise of a streamlined smart home.

Matter logo seems cool too.. With Mega firms like Amazon, Apple, Google , Samsung, the Zigbee Alliance and many more firms coming together to work on single mission of simplification, something to watch this space.

The rebranding comes ahead of the first matter certifications, which are set to arrive before end of this year. The new branding and logo are designed to inform customers which devices work with matter unified system, logo set to appear on the future products.

As part of the announcement, the ZigBee Alliance (which created the Zigbee standard for interconnected smart home gadgets) has announced that it’ll rename itself to the Connectivity Standards Alliance (CSA) as it expands to focus more on projects like Matter in addition to the existing Zigbee network.